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Visualisation
Ideas. We can see it happen
3D achitectural visualisation combines the art of photorealistic rendering with the technical ability of draughting to create computer generated images.
Things that are not, appear as if they are - which is essentially the purpose of Visualisation. Realistic lighting and texturing is an artform that is required to generate 3D computer generated images that can be succesfully composited with actual photographs.
Carefully crafting images that look like they are photographs have assisted numerous organisations in the marketing of future or incompleted projects. These convincing images help future buyers, investors and capital partners visualise the project.
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Video & Motion Graphics
Creating movement
Long before the internet became the means of defacto multimedia communication there was the humble CD-ROM and VHS tape. Now we have DVD and streaming Video On Demand.
The road from those now forgotten media to the delivery technology of today has been travelled swiftly, but the principals of good branding and communication remain steadfast and true. Building on that experience Eyedeation continues to hold to the enduring ethos of "function before fashion".
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Design for Print
People still love something to hold
Often the forgotten media of todays internet world, print continues to be an efficient medium for communication.
From brochures and business stationery to seasonal greeting cards; the message can become the medium.
Just like video never succeeded in killing the radio star, the internet has failed to eliminate print. Despite the internet being widely available, there are moments and locations where a well designed brochure or business card, will do wonders for building your brand.
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Content is King
Content keeps people coming back
With many editorial contributions, magazine articles and copywriting under our belts, we've come to understand that content is of primary importance when communicating a message.
The importance of great content goes beyond what people will read, it extends to what robots and spiders read too. And that influences just how you are ranked in more ways than one.
Your content can either engage with the reader and draw them in, or it can do just the opposite. Like you we don't have time for gobble-de-gook or waffle - unless with Ben & Jerry's ice-cream and maple syrup that is... It's vital to pay attention to the detail in content generation whether it be for print, viewing or online.
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Portfolio
Creative. Insightful. Inspired.
What follows is a brief overview of our extensive international experience.
It's difficult to condense two decades of experience into a web site without boring you to death so we've carefully selected various creative works to illustrate just what skills are available to you.
Choose from the ticket what sections interest you, or simply use the right arrow to advance and continue the ride on our rollercoaster to view examples of our work and read more about how we think.
Things happen differently around here.
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Logo Design
Your logo is your fingerprint
It doesn't take a graphic designer to recognise an example of a logo that works.
A logo is a representation - sometimes it contains words often it is just a symbol - this element of design is the visual equivalent of a metaphor. The logo communicates via a visual language.
Consider our logo for a moment. Then consider our philosophy - Every idea is an acorn. And our aspiration - We can see it happen. The logo represents who Eyedeation is; the choice of name; and how it goes about being creative.
It is imperitive that your fingerprint be unique and memorable. Furthermore, the logo must reflect your organisation - successful branding starts here and it's value is priceless. Don't underestimate the importance of the humble logo to your future endeavours.
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Identity Design
What visual language are you speaking?
This arena of capability extends the concept of visual language to more elements than just the logo.
The enduring ability of successful communication is akin to the concept of good design - both out last poor efforts.
When creating a "Corporate Identity" Eyedeation is in effect creating a Perception using a visual language communicated through the use of various things. These might be business cards; corporate stationery; billboards; advertising; apparel and the internet. How those things are designed and collectively presented forms the corporate identity of the organisation. Organisations need to be identifiable, just as people do. Perceptions leave impressions - the goal of course is to leave a lasting one.
This is not a place for mistaken identity!
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Branding
Branding is the ultimate objective
Every contact point between an organisation and the world beyond is a point of interception and perception. At this point Branding occurs.
Successful Branding is the careful communication of the organisation's ethos and aspirations across all contact points. Consistency is the key: continue to speak the same visual language across all mediums and media; and combine that with the attitude of the people; and branding will be coherent and loyalty will follow.
As far as perceptions go, every organisation regardless of size should consider the bigger picture of Brand Building rather than just trying to look good with an adhoc approach. Perceptions are influenced by a deliberate and focused strategy. Eyedeation considers the bigger picture.
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Web Design
Web development is information architecture
If nothing else, a web page is a form of communication that masks all the technical mumbo-jumbo and communicates a message.
Like all messages, the clearer it is, the better the communication - afterall, does the world need 'just another' web site?
There is no doubt that the internet has formed the focus of many companies recent marketing efforts, and there’s little doubt why. However, in the world of succesful branding the web design forms only a part of the whole.
Armed with an understanding of information architecture and interface design from the days when CD-ROM based presentations were at the cutting edge, and having been designing and developing web sites for all manner of clients since the late nineties, the need for well designed and clearly structured web sites is obvious to us.
There is no substitute for good interface or information design that creates a pleasantly memorable experience.
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About Eyedeation
Every idea is an Acorn
Ideation represents the creative process of generating, developing, and communicating new ideas whether visual, tangible or abstract. Ideation is all stages of a thought cycle, from innovation, to development, to actualization. As such, it is an intergal part of the design process.
Regardless of how the process is defined or how some consider it an ideaology, at Eyedeation it's how we make ideas happen.
Simply put - an Oak tree started life as an Acorn. Every idea is an acorn waiting to be nurtured with creativity. It's this philosophy that drives our creative and commercial rollercoaster. Through collaboration, Eyedeation guides not just creative projects from inception to completion, but with a mindset that considers the bigger picture implications of our combined efforts.
In case you're wondering - it's: eye-dee-a-shun. Nice huh? Ok!
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A jolly good Welcome!
Things work a little differently
around here...
Take a scroll around!
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Contact Us
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